National Geographic was set up in 1888 by a group of gentlemen who wanted to promote the study of geography. Today, it is one of the foremost educational and non-profit organizations in the world. Helix was launched in 2015 to capitalize on the popularity of DNA learning. The organization focuses on personal genomics (study of genes), research, and clinical care.
The National Geographic Society needed assistance with its genographic project, the Geno 2.0 Next Generation, to obtain an extensive database of genetic markers for its survey on anthropological genetics, which would help improve research and increase efficiency. This problem was solved when National Geographic tied up with Helix to access its large repository of genetic information.
However, National Geographic did not have the technology to employ this information to its full potential.
This lack of technology was also affecting National Geographic in attracting a younger audience, which was beginning to affect sales.
Thus, in order to stop the slide and attract the younger demographic, the solution was clear. Develop an app powered by Helix that would help the Geno 2.0 Next Generation expand its consumer base.
This was when Helix approached Mutual Mobile in 2017 to develop an interactive iOS app named the Geno 2.0 Next Generation Helix.
The iOS app helped National Geographic attract a younger demographic, which helped expand its consumer base.
The ‘share’ option present in the Geno 2.0 Next Generation Helix app helped it obtain greater referrals.
The personalized videos feature opened doors to newer ‘results experience’ possibilities for end-users.
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